Consumer Survey

The purpose of this survey is to better determine what potential Local Fair Trade food buyers know and value about the food they eat. Don’t worry if you don’t feel like you know much about these subjects! Part of the purpose of these groups is to help us figure out how to talk about these issues to everyone, no matter how much they already know. The information will be used to help us design our labeling program and create materials that clearly explain the benefit of Local Fair Trade food. The longer your answers, the better. Thanks for your help!

1. How many meals per week do you prepare at home?:

2. What is your estimated monthly food bill?:

3. What percentage of your groceries do you buy at a co-op?:

4. What Fair Trade products are you aware of?:

5. Rank what information about your food and the farms that grow it would you value knowing about?:

A. Ecological practices of farm B. Labor practices of farm C. Day-to-day farm life D. Miles food travels E. Farmer ideas & opinions F. Nutritional value

6. How much do you think the average farmer makes per year?:

7. What is a reasonable yearly wage for farmer?:

8. How much do you think the average farm worker makes per year?:

9. What is a reasonable wage for a farmworker?:

10. What percentage of farm workers are illegal/undocumented immigrants?:

11. Price sensitivity:

(to choose multiple options, hold down on shift key while selecting)

12. If yes to any of the above, what percentage more would you be willing to pay?:

13. I am interested in learning more about the farms that produce my food by way of…:

(to choose multiple options, hold down on shift key while selecting)

14. How did you first become aware of Fair Trade?:

15. In a few words, how would you describe Fair Trade?:

16. Why is it good to buy Fair Trade goods?:

17. What first inspired you to buy Fair Trade goods?:

18. How did you first become aware of local food?:

19. What does it mean when food is described as “local”?:

20. Why is it good to buy local food?:

21. What first inspired you to buy local food?:

22. How did you first become aware of organic or sustainable food?:

23. What does it mean when food is described as organic or sustainable?:

24. Why is that important?:

25. What first inspired you to buy organic or sustainable food?:

26. What does the phrase “living wage” mean?:

27. Why do you shop at the grocery store that you do?:

28. How much of your food do you buy there?:

29. If you shop at a co-op, are you a member? Why or why not?:

30. Rank the importance of the following food attributes::

A. Grown by family farmers B. Grown locally C. Certified organic D. Grown sustainably E. Sold at a cooperative F. Farmworkers paid a living wage G. Farmer paid a fair price H. Animals are well treated

31. Do you know what a CSA is?:

32. Would you become a CSA member? Why or why not?:

33. What are the disadvantages of buying local, organic or Fair Trade food?:

34. Do you prefer restaurants that buy local, organic or Fair Trade food?:

35. Do you know of any restaurants that do? Name them:

36. Would you be interested in taking tours of local farms? Why or why not? What would you hope to see?:

37. Would you be interested in volunteering to work a day on a local farm? Why or why not?:

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Consumer Survey